2023 World Travel Awards: Which European Country Is The Most Loved By Travellers?

Hey wanderlust enthusiasts! The 2023 World Travel Awards were nothing short of spectacular, showcasing the crème de la crème in the global travel industry. Let’s dive into the dazzling achievements of Portugal, as it secured prestigious travel awards.

Portugal: Basking in Glory! 🇵🇹

Drumroll, please! Portugal has once again proven itself as a travel haven, bagging almost all European destination awards at the 2023 World Travel Awards. Here’s a glimpse of the Portuguese triumph. Whether it’s the north, the south, the central, the island, Portugal always has a place in your heart.

Portugal has been voted again for the 6th time as the best European Destination since 2017. Portugal continues to shine as a beacon of travel excellence, securing its well-deserved title as the best European Destination for an impressive sixth consecutive year, a feat achieved consistently since the accolades began in 2017. The country’s magnetic allure, from its sun-drenched beaches to its rich cultural tapestry, has captivated the hearts of globetrotters and earned Portugal its esteemed position as the go-to destination in Europe. This continued recognition reaffirms Portugal’s commitment to providing an unparalleled travel experience, making it a perennial favorite among adventure-seekers and culture enthusiasts alike.

2. Europe’s Leading City Destination 2023 – Lisbon, Portugal.


Lisbon, the enchanting capital of Portugal, stands as a testament to timeless allure, consistently earning prestigious accolades that celebrate its unique charm. Crowned as the “World’s Leading City Break Destination” for four consecutive years from 2017 to 2020, and recently honored as “Europe’s Leading City Destination” in 2023, Lisbon is a city that beckons travelers to embark on an unforgettable urban adventure.

In the heart of Portugal, Lisbon seamlessly blends historic grandeur with contemporary vibrancy. The city’s cobbled streets wind through historic neighborhoods, revealing architectural marvels, lively markets, and panoramic viewpoints that showcase the city’s stunning landscapes. Whether exploring the historic districts of Alfama and Bairro Alto, enjoying the iconic tram rides, or savoring delectable Portuguese cuisine in local eateries, Lisbon offers an immersive experience that captivates every traveler’s heart.

3. Europe’s Leading City Break Destination 2023 – Porto, Portugal

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Porto, the vibrant gem nestled along the Douro River in Portugal, stands proud as a multi-award-winning destination, capturing the hearts of travelers with its unique blend of historic charm and contemporary allure. Recognized as the “Europe’s Leading City Break Destination” in both 2020 and 2023, and crowned as the “World’s Leading City Destination” in 2022, Porto is a city that unfolds a narrative of rich history and modern sophistication.

The accolade of “Europe’s Leading City Break Destination” for multiple years attests to Porto’s ability to provide an exceptional short escape. Visitors are welcomed by Porto’s captivating cityscape, featuring the iconic Dom Luís I Bridge, historic Ribeira district, and the renowned wine cellars of Vila Nova de Gaia. Each corner of Porto narrates tales of centuries past, creating an atmosphere that resonates with cultural richness and architectural splendor.

4. World’s Leading Island Destination 2023 – Madeira Islands

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Madeira Islands, an archipelago of natural wonders in the Atlantic Ocean, has clinched the prestigious title of “World’s Leading Island Destination” in 2023, solidifying its reputation as an unrivaled tropical haven. This accolade celebrates the archipelago’s unique charm, biodiversity, and the immersive experiences it offers to those seeking an idyllic island escape.

From the vibrant capital of Funchal, where historical architecture meets modern elegance, to the rugged beauty of Porto Santo, Madeira’s islands offer diverse landscapes and activities. Whether exploring the levadas (irrigation channels turned hiking trails), savoring local delicacies, or simply unwinding on pristine beaches, Madeira invites visitors to immerse themselves in a world of breathtaking landscapes and warm hospitality.

5. World’s Leading Adventure Tourism Destination 2023 – Azores Islands, Portugal

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The Azores Islands, an archipelago cradled in the heart of the Atlantic, has clinched the coveted title of “World’s Leading Adventure Tourism Destination” in 2023, affirming its status as a thrilling playground for intrepid travelers. This prestigious award acknowledges the Azores’ commitment to providing an exhilarating and unforgettable adventure tourism experience.

For adrenaline-seekers and nature enthusiasts, the Azores is a haven of diverse landscapes, where volcanic peaks, lush greenery, and azure waters create a backdrop for unparalleled adventure. From the rugged cliffs of São Miguel to the volcanic craters of Terceira, the islands offer a playground for hiking, diving, whale-watching, and a myriad of other exhilarating activities.

6. Europe’s Leading Beach Destination 2023 – The Algarve, Portugal

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The Algarve, Portugal’s sun-soaked southern coastline, has been honored with the prestigious title of “Europe’s Leading Beach Destination” in 2023, reaffirming its status as a premier coastal paradise. This esteemed accolade celebrates the Algarve’s pristine beaches, stunning cliffs, and azure waters, inviting travelers to indulge in the ultimate seaside retreat.

Stretching along the Atlantic Ocean, the Algarve boasts an array of breathtaking beaches, each with its own unique charm. From secluded coves framed by towering cliffs to expansive stretches of golden sand lapped by gentle waves, the Algarve offers a beach experience tailored to every preference.

Other awards that Portugal basketed:

In conclusion, Portugal’s sweeping success across various categories in the 2023 World Travel Awards underscores the country’s undeniable allure as a premier travel destination. From the sun-kissed shores of the Algarve to the vibrant streets of Lisbon, Portugal’s diverse landscapes, rich cultural heritage, and warm hospitality continue to captivate travelers from around the globe. With accolades ranging from “Europe’s Leading Beach Destination” to “World’s Leading Adventure Tourism Destination,” Portugal emerges as a true powerhouse in the world of travel, offering something extraordinary for every type of explorer. As we celebrate Portugal’s triumphs, we’re reminded that the magic of travel lies not only in the destinations we visit but in the unforgettable experiences and memories we create along the way. Portugal’s wins serve as an invitation for travelers to embark on their own Portuguese odyssey, where every corner reveals a new adventure and every moment is infused with the spirit of discovery.

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